The operating layer for modern brokerages
Your website brings them in. Your CRM follows up. Hombrax connects everything in between.
One branded headquarters for your agents, onboarding, business planning, company knowledge, AI assistance, and everyday operations.
Good morning
Welcome back, Jordan
Chelsea · sample assistant
AI Essentials
What should I focus on to hit my sales goal?
You have 3 priority activities this week. Start with your open house follow-ups, review your business plan, and complete your next prospecting block.
View My Plan3 of 5
weekly actions
12 sign-ins
Saturday open house
AI Essentials
Open House App
Business Planner
Digital Business Cards
Also included: Agent Onboarding · Knowledge Base
Illustrative sample agent and assistant; each brokerage names its own. All six capabilities, including AI Essentials, are included in Hombrax Core. Marketing Center is an optional add-on.
Where Hombrax fits
See where Hombrax fits.
Your website attracts customers. Your CRM manages relationships. Hombrax gives your team one connected place to manage the work in between.
Your website
Attract & Engage
- Public presence
- Lead generation
- Agent pages
- IDX / property search
Core — Organize & Empower
- Onboarding
- Business planning
- Open houses
- Inquiries
- Training
- Knowledge
- Documents
- Support
- Agent tools
Your CRM
Manage & Convert · e.g. Follow Up Boss
- Follow-up
- Calls & texts
- Action plans
- Pipeline
- Long-term nurture
Your website and CRM stay separate systems. Website + Agent Pages, IDX and CRM Connect are optional add-ons, not included in Core.
Built for your business
The right technology for the way you work.
Whether you're building your own business or leading an entire brokerage, Hombrax offers a path designed around your needs.
Brokerages & growing teams
One headquarters. Your entire brokerage.
Onboarding, planning, knowledge and AI in one branded platform.Connect onboarding, business planning, company knowledge, AI assistance, agent resources, and everyday operations in one branded platform.
Explore Hombrax CoreIndependent agents & small teams
Professional technology. Without the complexity.
A simpler way to organize your presence and daily business.Explore a simpler approach to organizing your professional presence, resources, and daily business.
Explore Hombrax LiteThe operating gap
Your brokerage has a website. It has a CRM. But where does your team actually work?
Onboarding, training, documents, support, knowledge and planning often live across disconnected systems. Hombrax brings them into one branded headquarters.
Before Hombrax
Email threads
Shared drives
Training videos
Group chats
Onboarding lists
Business plans
Support contacts
Marketing files
Eight places to look. Different answers from different people.
With Hombrax
Updates
Documents
Training videos
Support
Onboarding lists
Business plans
Support contacts
Marketing files
One branded place. One current answer.
Hombrax Core
Built for agents. Managed by your brokerage.
01
Onboard
New agents follow one guided Start Here path instead of a stack of emails.
02
Equip
Training, documents, knowledge, support and tools in one branded place.
03
Grow
Business plans, open houses and inquiries keep agents focused on production.
Onboard
A first week that runs itself.
New Agent Start Here, training and documents — in the order agents need them.
Plan
Goals turned into weekly activities.
My Plan translates production goals into a clear rhythm agents can actually follow.
Find answers
One current answer, searchable.
Company knowledge organized by topic and market, with AI Essentials to help agents find it.
Manage
Leadership stays in control.
Users, markets, content and inquiries managed from one administration view.
AI Essentials
Included with CoreGive every agent an AI assistant that actually knows your company.
An unlimited, company-aware AI assistant for your brokerage or team — grounded in your approved knowledge, resources, onboarding, training, support information and company content. Not a generic chatbot.
Standard usage and fair-use terms apply.
AI Essentials · Included
Company intelligence & everyday assistance
- Ask company questions
- Find policies, documents, forms, videos & training
- Navigate onboarding
- Understand company processes
- Get business-plan guidance & next actions
- Answers grounded in your approved Hombrax knowledge
AI Pro · Optional upgrade
Advanced coaching, practice & personalization
- Everything in AI Essentials
- Custom name, persona, avatar & tone
- Role play with feedback & scoring
- Objection analysis & handling
- Deeper business-plan coaching
- Agent Coach
Built for every stage
One platform family. The right fit for how you work.
Hombrax Lite
Solo agents, partners & small teams
Professional website + private business hub.
Starting at
$199/month
Hombrax Core
Teams & brokerages
Full operating headquarters.
Starting at
$399/month
Optional upgrades
Start with Core. Add power where it matters.
Custom solutions
Need something unique? Extend Core around your business.
Relocation portals, recruiting systems, landing-page engines, AI-assisted tools and niche workflow modules — scoped individually, built on the same platform.
Core platform
Start with the platform. Extend it when your business needs something unique.
Real-world applications
Built for the way you work.
From independent agents to multi-market brokerages, discover how Hombrax brings technology, resources, and everyday operations together.
Works with what you already use
Keep what works. Hombrax sits alongside it.
Hombrax doesn’t replace these tools — it gives your team one organized place to reach them through quick links. Optional CRM Connect (Follow Up Boss first) is the only planned direct connection; ask us about your stack.
Hombrax Core
Launch OfferStarting at $3,500 implementation + $399/month.
Standard implementation from $5,000. Includes AI Essentials.
Launch implementation pricing available for new Hombrax clients through November 30, 2026. Solo agent or small team? See Hombrax Lite from $199/month.